On Wednesday, Stephen Colbert went after Washington R*dskins owner Dan Snyder for his stubborn refusal to change the name of the team, despite the fact that, you know, "R*dskins" is a racist slur. The clip, which you can watch below, was classic Colbert, using his "wilfully [sic] ignorant" character to mercilessly satirize a real issue. It was yet another in a long line of similar Colbert segments—but because of an out-of-context Tweet, the #CancelColbert hashtag was born... nearly a day after the actual segment aired.

"I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever," read the now-deleted tweet, made by the show’s Twitter (not Colbert's personal Twitter). The #CancelColbert hashtag was started sometimes Thursday evening by Suey Park (who previously started the #NotYourAsianSidekick hashtag)—you can peruse her feed to get a taste of some of the outrage.

As Slate noted, Comedy Central and Colbert "fumbled to respond, with the network taking the blame for the out-of-context tweet but—because you have 140 characters on Twitter— never explaining that the joke was at Dan Snyder's expense." But by the time the hashtag was trending, it was quickly co-opted by Colbert supporters who thought everything had been taken out of context (and also, as Slate argues, hashtag activism like this is more effective at giving attention to undeserved people than it is at making any social change). Colbert himself Tweeted:

This wasn't even the first time Colbert has used the purposefully offensive Ching Chong Ding Dong character to call out someone in real life: back in 2011, Colbert pulled the character out to mock Rush Limbaugh's attempts at speaking Chinese.

As The Wire writes:

Colbert’s entire schtick is playing a more overt caricature of conservative talking heads, making their implicit racism explicit in what is now an extended, decade-long bit. That one line — when divorced from context — appeared to just be a racist quip possibly illustrates the point. It's cranking offensiveness up so far as to be inherently unbelievable. Again, react however you choose, but this sort of thing is Colbert’s bread and butter.

WSJ.com columnist Jeff Yang, who railed against ESPN.com's "Chinks In Armor" headline during Linsanity, wrote on Facebook that everyone needs to calm down:

I'm sorry, the whole #‎CancelColbert campaign is ridiculous and makes it seem like those who are leading it either don't watch Colbert or don't get him. The whole point of that episode was that he's satirizing the hypocrisy of the Redskins for trying to distract from their racist name by setting up a lame "foundation" in support of "Original Americans." He transposed that joke to Asians by way of illustration, but it could have been any race or ethnicity--and in the past it has been, because Colbert is enacting a parody of a racist, elitist, false-populist equal opportunity offender right wing noisemaker.

This shouldn't require explanation and the people boosting this campaign are sacrificing credibility and damaging our ability to work toward addressing real issues (and real racists).

Or to put it another way: meaningful conversation on Twitter is already tough enough without having to deal with out-of-context bullshit like this clogging our feeds.

Park also responded: