The naming of neighborhoods get kicked up a notch as Brooklyn tries to get some hip alternatives to call neighborhoods. Okay, maybe not hip, they're just alternatives and the Times looks at them. The first is "BoCoCa," from neighborhood web designer Christopher Branstetter, which covers Boerum Hill, Cobble Hill, and Carroll Gardens. Then real estate agent Frank Galeano (whose boss said he'd lose money if he used "BoCoCa") offers "CoWaDi" for Columbia Waterfront District. Gothamist's thoughts: BoCoCa would be better if it could be pronounced "BoCoCoa," because right now we're tripping on it, saying, "BoCaCa." Plus there's nothing wrong with just saying Cobble Hill or whatever. Then CoWaDi sounds like "Witch Doctor" from Sha-Na-Na..."Ooh-ee-ooh-ah-ah, ting-tang-walla-walla-bing-bang." It would be better off if the area was called "The W.D." - think "The O.C" - or just "The District" - don't think the CBS show.
callalillie covers the issue and has a good guide to where these neighborhoods are.