The junk food industry is going to war against the Bloomberg administration's big public health push, spending $1 million on an ad campaign asking New Yorkers, "When did the Big Apple become Big Brother?" But Bloomberg isn't sweating the industry's measly million in ads, and defended his hands-on approach to health yesterday, telling reporters, "A little impetus from the government really does improve the public health of the average person. If you want to drink sugared drinks, you're going to have a weight problem, and maybe government should tax it to keep you from doing it." And if taxes don't persuade you to put down the Big Gulp, maybe a little trip to Room 101 will do the trick.