Whether it's a toaster or an old piece of meat, "Is this recyclable?" is a question New Yorkers will soon ponder far less, at least if all goes according to Bloomberg's new "Recycle Everything" ad campaign.
Launched today, the campaign is designed to promote recycling (SPOILER ALERT: of everything), as well as announce the expansion of the city's composting program, which, despite its many detractors, saw great success during a pilot launched on Staten Island in May.
"Organics collection" (a euphemism for those unnerved by the term "composting," and all the patchouli-scented dreadlocks it implies) will expand to several Manhattan, Brooklyn and Bronx neighborhoods this fall. Collection has already begun at the Helena and Morningside Gardens apartments in Manhattan, and in a few short months will expand to Windsor Terrace in Brooklyn and Throgs Neck, Edgewater Park, Schuylerville and Country Club in the Bronx. Queens residents: The program won't reach you until next spring, so you can just go ahead and continue chucking your old food into the street. By 2014, the program will be implemented in around 25,000 households in each borough.
The administration's goal is to double the recycle rate to 30 percent by 2017, and it's on its way: As of now, New Yorkers can recycle everything from pizza boxes to rigid plastics (new last spring!)—you can view the full list of recyclables here. There's more than you might expect. Tin foil! Large toys!
“The ‘Recycle Everything’ ad campaign and the expansion of our organic food waste recycling program shows how far New York has come in managing the 11,000 tons of waste generated every day,” said Bloomberg said in a statement. Now if we can just stop people from smearing poop on Citi Bike racks, we'll be all set.