2005_06_kongcycle.jpgThis year, New York City is the scene for the 13th Annual Cycle Messenger World Championships. The events are taking place across NYC and Jersey City, and the events include challenges like picking up "items such as hay balls, bricks, long tubes, pieces of carpet, traffic pylons etc" in the cargo race or seeing who has the best tattoos. And not so coincidentally, the "Tribes of New York" that the NY Times profiled today are bike messengers.

Coors tried to use bike messengers for their billboards, but the creative might have been missing critical, authentic elements.