The long awaited day is here. Any minute now new Apple CEO Tim Cook is expected to take the stage and introduce the world to the newest iPhone. Will Apple Chairman Steve Jobs make an appearance? Will the new device be a shaped like a teardrop? Will it feature a solar-powered 3D screen? Or will it just look like the iPhone 4 with fancier specs on the inside? And when can we line up to get one? The quick answers are No, No, No, Yes and October 14. For a longer recap of today's event, read on after the jump!

Update: Of course, it wasn't all about the iPhone. Before we could get there, the stylishly dressed Cook first had to talk about the Apple Stores (popular!), the Mac (which now, amazingly for those of who remember the days of "beleaguered Apple," has 23 percent of the market) and the iPod (which was launched a decade ago), the iTunes store (which continues to do quite nicely for the company), the iPad (74 percent of the tablet market!), and the iOS App Store (18 billion downloads!).

And still no new iPhone! Before that, Cook brought Scott Forstall to talk about new things coming to iOS 5, like a Cards app that lets you print Hallmark-style cards with your own photos and Apple's printers, the new notifications menu, that location-sensitive reminders app, and Apple's answer to BBM, iMessage. Not to mention the new iOS's heavy Twitter integration and the company's newest store, the magazine-centric Newstand. Most exciting for phone shutterbugs? You will now be able to not only open the camera app by double-tapping the home button from the lock screen (about time!) but you will also be able to take a photo by pressing the volume up button—finally! iOS 5 and all of its goodies will be released to the general public on October 12.

And still no new iPhone! First, we've got Eddy Cue to talk about Apple's iCloud features. Most interestingly? A new one called "Find My Friend" that lets you, if your friends opt into it, find them. On a map. And if you want, your location sharing can just be temporary. There are, of course, parental controls mixed in there. Only kind of creepy! In addition, there is also a $24.99 a year program called iTunes Match that will scan your library and upload non-iTunes songs to allow you to stream them to your iOS devices.

And, nearly an hour in, still no new iPhone! Instead we've now got Phil Shiller up on stage talking about the iPod family. The nano in particular now has new clock faces and a cheaper price point.

And we've got a new iPhone! Looks like the iPhone 4 (specifically the Verizon model with two antenna nubs on the right side) but now has a shiny new S added to its name along with a new A5 chip (which is the same as the chip in iPad 2) and is supposedly twice as fast as the previous generation with something like 7x the graphic processing. In addition to faster processing the new phone seems to improved battery times (eight hours of 3G talk time, six hours of 3G browsing, nine hours of Wi-Fi browsing, and forty hours of music playback). They also say the phones new antennas "intelligently switches between two antennas to transmit and receive," which theoretically means much higher up- and download times on any networks. Apple compares it to 4G speeds.

The new phone also boasts both GSM and CDMA for your world travelers and a much fancier eight megapixel camera. And since the phone looks the same, Apple seems to have put a lot of thought into make sure the phone can get to its camera setting as quickly as possible. Furthermore, it also can now take higher quality 1080p videos that utilize the new phone's image stabilization and noise reduction software. Also, you can now wirelessly (or with wires) mirror what is on your iPhone on a TV screen.

Meanwhile, Apple's revamped the Siri software they bought up earlier this year and turned it into an app called Siri that will let you ask questions and make commands out loud. For example, if you ask "will it rain tomorrow?" or say "wake me up at 6 am," it should do that. In theory, you shouldn't have to remember specific commands to get the answers you want out of the app—it'll just get it. And combined with some of the geo-sensitive stuff that Apple has up its sleeve this could be awesome. Or it could be one of those awesome ideas that nobody actually uses in practice. One example Apple showed today included asking Siri to "Remind me to call my wife when I leave work," which required the app to know/figure out who the person's wife is and where they work and then create a reminder with that info.

And that's not all! With the new iPhone you'll also be able to dictate right out of the box, and it will "get better" by learning your voice.

So when can you get one? They should be on the streets by October 14, and Apple will start taking pre-orders on October 7th. The 4S will be available on AT&T, Verizon and...Sprint.

The new phone will be $199 for the 16GB, $299 for the 32GB, and $399 for the 64GB. In addition, the 8GB iPhone 4 will remain on the market for $99 and the 3GS will remain on the market as Apple's "free" phone.