Did you know that Mayor Bloomberg proclaimed that January 10 is now "BBDO Day"? BBDO, the ad agency behind Pepsi, FedEx, and Bank of America, was named the US agency of the year by AdAge and global agency of the year by Adweek, and made a lot of money last year, meaning that January 10, which Gothamist will remember as The Day the 2nd Avenue Deli Cleared Out is actually BBDO in the city's files - check out the mayoral proclamation that Adfreak found! While we love stupid stuff the city does, this is just sad - unless it's some secret deal the city made with the midtown restaurant and bar assocation to give BBDO more reason to celebrate in the area. Or was the Mayor trying to placate the Republican party, as BBDO has used Bob Dole in their Pepsi and Visa ads. Well, we're glad to see that the Mayor's Office is keeping busy.

Still, the best thing City Hall has done with Madison Avenue is when various advertising icons walked across Broadway.