Photo by Brian Ries

The Target ad currently adorning to the 6 train certainly isn't the first time we've seen subway wrap ads (back in 2008 the History Channel took over the 42nd Street shuttle). However, NYC the Blog notes this is the "first ever full length train completely wrapped in advertising to run on the New York City subway system." Don't expect a new look once you step inside, though—the wrapping is just on the outside (as opposed the the Holland shuttle which gave the train's interior a makeover).

The ad will generate $250,000 in revenue for the MTA, and will run for six weeks to promote the new Target in East Harlem opening next month—check out a few more photos at Second Ave. Sagas. We're like thisclose to having IKEA pay to put couches underground.