Looks like Airbnb is continuing its campaign to take back the city—the embattled apartment-stay site will be sponsoring the New York Marathon this year, according to the New York Road Runners Club.

The NYRR made the announcement in an email to its members on Thursday, adding Airbnb to its long list of marathon sponsors. The club says the partnership aims to connect "runners and guests with local hosts, as well as strengthening the local running experience and uniting runners from around the world."

And naturally, hoteliers—many of whom rely on the marathon to bring in business from spectators and out-of-town runners—aren't too happy. "t’s a questionable decision by an important New York institution like the Road Runners to partner with a company struggling with regulators here in New York City and throughout the world,” Josh Gold, political director for the Hotel Trades Council, told Crain's. "I hope the money was worth it."

Airbnb's been having some trouble in New York State—the state Attorney General's office has been trying to crack down on apartments illegally operating as hotels, and in May the company agreed to hand over its hosts' records. Recently, Airbnb launched an aggressive advertising campaign citywide, touting the company as something that "strengthens our communities."