Yesterday the president of Weatherproof clothing company, Freddie Stollmack, defiantly declared he would not be taking down his company's ad campaign — which includes President Obama on their billboard in Times Square. The unauthorized image shows Obama in one of the company's coats during a visit to the Great Wall in China.

Stollmack likely chose his words to drum up more press, as the billboard is coming down anyway. After the billboard went up this week, White House spokesman Ben LaBolt stated, "The White House has a longstanding policy disapproving of the use of the president's name and likeness for commercial purposes."

According to Fox News, after receiving a letter, "Stollmack spoke by phone to the White House counsel's office Thursday and promised the company would remove the billboard." So, how long til it comes down? Let us know if you still see it out there.