2005_12_4_IMPOY.jpgSo first Radar had a fifteen minutes of fame box on their website and now, not to be out done, Time Magazine is doing their own version just, y'know, in Times Square instead of online.

From December 8th until January 27th you can have your face on that iconic cover floating above Times Square (well, on the Reuters building billboard on 43rd). For like eight seconds. How do you get your face up there? Two ways: You can go hang around Times Square looking for a guy with a digital camera in a red Time Magazine jacket or you can just submit your own photo here.

As far as silly promotional stunts involving Times Square go, this one is actually kind of sweet (hey, at least there are no starving models dying of heat exhaustion in a giant perfume bottle). Personally though, we're still waiting for us to have our own Sports Illustrated Swimsuit covers...