2006_07_15_monitormen.jpg

So this photo recently came into Gothamist Contribute and we've been scratching our heads over it. Anybody know what is going on here? Is this an art project (a Magritte joke perhaps?)? An advertising gimmick? A new fashion trend? Or maybe New York has itself a new cult? Your guess is as good as ours.

Monitor Men #1 by Santi-Jose via Contribute.