Exploiting the fact that the new Dodge Durango is 7 inches longer, Dodge's advertising agency sets their new African-American targeted commercial in a men's bathroom. And yes, it's double entendre city: "That's big," "I take this bad boy out, I get respect," and "My girlfriend loves it." Dodge's director of communications goes out of her way to tell AdAge that the spot "tested very well." Of course it did - penis jokes, urinals, it's comedy gold, Jerry, gold!
See the commercial on AdAge. And Gothamist on some NYC bathrooms and urinals.
