As was foretold by the giant construction wall adorned with Dunkin' Donuts' colorful logo just last month: the ubiquitous chain and Bedford Avenue would be cohabitating soon. And that soon is now. And, inevitably, a certain cross-section of residents are simply aghast! What is this chain store doing in a neighborhood we spent so long branding as hip and artisanal and Cool? Fill up your growler of beer at the Duane Reade down the street and chill out, tourists.
Dunkin' Donuts is FINE. Maybe it's not cold-brewed in mason jars but their coffee actually tastes good, and costs about $3 less than wherever you're currently getting your caffeine fix at. Is it that place you read about in the NY Times Sunday Style section, where the bespectacled and suspendered boy you like works? Well one day soon you two will have way too many adult beverages after his shift is done, make a lot of mistakes, wake up blinded by a hangover, and eat a shameful breakfast together at this very Dunkin' Donuts before the brunch crowd wakes up. And you will thank that deity statue you bought at the new Urban Outfitters down the street that it exists, because you could not have gotten through the day without that microwaved egg n' cheese. When that day comes, wear sweatpants—it's okay, Dunkies don't judge.
Or whatever, just keep logging your complaints on Twitter.
Williamsburg is officially old news: there is now a dunkin donuts on bedford
— Alyssa Castiglia (@AlyssaCastiglia) October 8, 2013
WHAT the FUCK...there is a Dunkin' on Bedford and N. 7th now??? lol
— ʎuoɥʇuɐ (@ANTHONYc) October 9, 2013
A flippin Dunkin Donuts on Bedford? Wtf? When did this happen?
— ANN YEE (@ayeecollection) October 9, 2013
The Dunkin' on the corner of N7th and Bedford really upsets me.
— Yelena Perlin (@yelenalena) October 9, 2013
Did we mention it's open 24 hours a day? The Dunkin' Donuts sirens will beckon you at some point, and you won't be able to resist.