Smorgasburg hit Wowfulls leaps out of the food stall market and into its first brick-and-mortar store this week, opening on Houston on Friday. Serving the Hong Kong egg waffles (Gai Dan Jai) that made them an Instagram sensation, the new shop will offer some opening specials in the form of $1 and $5 waffle deals all weekend.

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The sugar bombs rival those wild milkshakes for their calorie-packing prowess. Waffles in flavors like matcha and chocolate can be further gussied up with toppings like ice cream, fruit, sprinkles, sauces, crumble cookies and dozens of other possible permutations.

309 East Houston Street, (646)-639-9988; wowfulls.com