[Update Below] Low-budget vodka company Wodka has really figured out how to make its advertising budget go the extra mile with a little controversy. First they got in trouble last holiday season for their allegedly anti-Semitic "Christmas Quality, Hanukkah Pricing" billboard and now they've gone and pissed off some Bronx residents with a prostitution-related billboard over the Bruckner Expressway in Hunts Point.

The problem for Bronx Community Board 2 is that they have been trying for years to persuade people that Hunts Point isn't just a place to pick up prostitutes—and then Wodka goes and puts up a sign that reads "Escort Quality, Hooker Pricing." As Rafael Salamanca Jr., district manager for CB 2, told the News: "When I saw it I almost fell out of my seat. That’s an inappropriate billboard given what the Hunts Point community has gone through in the past."

According to the creators of the ad, they recognize people are pissed, but are standing by it (after all—free advertising!). But a lawyer for Van Wagner, which owns the billboard, says "We have reached out to our advertiser to see whether we can remedy the situation," so we'll see.

Meanwhile, we have to wonder, what's next for Wodka's clearly successful "X Quality, Y Pricing" campaign? Maybe a billboard outside of Madison Square Garden with the tag "American Quality, Taiwanese Pricing?"

Update: That was fast. The offending sign was reportedly taken down promptly today after the media picked up on the story. Which makes sense, Wodka already got more than its money worth on that billboard.