Last month, it was announced that Northside Pharmacy on Bedford Avenue and N 7th Street in Williamsburg would be converted into a Dunkin' Donuts. The store has now entered the hiring phase of development, as you can see from the photo above; it's (literally) a sign for many people that heralds the absolute death knell for the neighborhood, one that no amount of new record stores can fix. Check out some of the memorial tweets below—but always remember that Williamsburg died when the first kid said, "Williamsburg's not dead, Williamsburg's not dead."

But hey, at least one person is super psyched: