Whole Foods is in full-on damage control mode after an embarrassing internal email fell into the hands of a reporter for the Houston Press. It all started innocently enough, when the popular supermarket chain sent out an email to its regional managers reminding them about the annual tradition of "carrying and promoting halal products for those that are celebrating Ramadan this month." Unfortunately for Whole Foods, one region—quick, guess which one!—was scared off by one Islamaphobic blogger's reaction to the scary Muslim Caliphate promotion.

A higher-up for the Southwestern Whole Foods Region, which covers Louisiana, Texas, Arkansas and Oklahoma, instructed underlings thus: "Some people have misinterpreted the blog post to mean we are celebrating or promoting Ramadan in our stores. The misinterpretation has generated some negative feedback from a small segment of vocal and angry consumers and bloggers. It is probably best that we don't specifically call out or 'promote' Ramadan...We should not highlight Ramadan in signage in our stores as that could be considered 'Celebrating or promoting' Ramadan."

We look forward to Fox News thoroughly reporting on this P.C. "War on Ramadan." In the meantime, Whole Foods, which also does in-store promotions for Easter and Passover, has been quick to throw that Southwest Region under the bus. In a statement, Whole Foods says, "We have 12 different operating regions and unfortunately, one region reacted to some negative online comments by sending out directions to promote halal-certified foods and not specifically the holiday of Ramadan. We're extremely excited about offering a selection of halal products for our shoppers and we stand behind them AND our promotion of them."

Will Muslims buy it? We reached out to Linda Sarsour at the National Network for Arab American Communities (NNAAC). Sarsour was recently in the thick of the Bay Ridge July 4th picnic Vs. Muslim controversy, so you know she's no pushover. "This whole thing was frivolous and here is why," Sarsour tells us. "Whole Foods is a corporation and they made a wise business decision to market to the Muslim American community during a month where they make significant food purchases. At the end of the day, unless the hatemongers are going to supplement the increase in earned revenue for Whole Foods, business is business."