Many would argue that it's impossible to capture the essence of New York City in a single food item. But that has not stopped Ben & Jerry's, who have launched an online and IRL voting system so New Yorkers can help create a NYC-centric flavor. The company offers choices for possible base flavors and ingredients, including options from local vendors like Liddabit Sweets, Spoonable Caramels and Sixpoint Brewery. But they've left the flavor decision-making to the fans, sort of.
Their ambitious selection system includes tracking subway trains that arrive at the station on time (HA!) to decide between waffle cone pieces or Spoonable Caramel; tallying up baskets at a pickup basketball game on West 4th Street for brownies versus marshmallows; and photos tagged on Instagram as #highline or #centralpark for Littlebit Sweets or Yellow Cake Pieces. They'll also mark recycling bins with caramel and fudge for a "Spoon Ballot" when their Scoop Truck parks around town.
We don't doubt that the good folks at B&J know what they're doing when it comes to good ice cream (most of the time), but we'd like to see these very "New York" flavors make their way to the voting booth:
- Capture the Mysterious Maple Syrup Smell
- Bagel with a schmeer
- The pleasing combination of burnt grounds and too much sugar in Street Cart Coffee
- Or maybe Salted Street Cart Pretzels
- Nuts 4 Nuts
- Make the OccuPIE Wall Street flavor a reality
- And finally, we could definitely get behind something, anything, with Sour Power Straws
The online polls stay open until July 14th, so if you have a strong preference for Coffee and Peppermint Greek Frozen Yogurt With Caramel, Sixpoint Beer, Yellow Cake And Marshmallows, place your vote before then.