Gourmet

's Francis Lam visited Paul Liebrandt at Corton and was shocked to find the Best New Chef 2009 wielding none other than an orange Sham Wow as an all-purpose kitchen tool. The Sham Wow apparently saves on paper towels and apparently outperforms other methods of drying of fish fillets, Liebrandt reports, about to go into the frying pan. He even recently went so far as to show off his Sham Wow in the dining room to a table of fellow chefs, imploring them to pour a glass of wine over it to test its absorbency. The result: SHAM WOW! Lam sees a bold sales pitch here, as Sham Wow (and Slap Chop) spokesperson Vince Offer was arrested earlier this year after hitting a prostitute who "bit his tongue and would not let go." Liebrandt has offered to take up the mantle left by a post-arrest Offer, so to speak: "I could be that guy." There's no telling when Andrew Carmellini will start serving Topsy Turvy-grown heirloom tomatoes at Locanda Verde, or when David Chang's Momofuku GT Xpress will open, but it better be soon.