Sam the Cooking Guy -- who boasts on his website that "with no fancy equipment and by speaking English instead of ‘chef-speak,'" he's "sort of the everyman of television cooking" -- may want to tone down the "regular guy" routine next time he's on The Today Show. Which isn't going to happen anytime soon. Eater points out that his most recent appearance did not go well.

Well, it's about time somebody said something. Watch the entire awkward segment here.