Before PBR became the favorite beer of young people in a certain Brooklyn neighborhood, it was the choice of beverage for anyone hitting the disco floor in the late 1970s. At least, according to this commercial! The ad shows a young Patrick Swayze (R.I.P.) stepping out on the town in New York City (or maybe in Generic Metropolitan Area, USA), with moves fueled by the beer.
So there was a time the beer industry was trying to angle in on a demographic that sustained itself on champagne and cocaine? [via Brokelyn]