Today Coca-Cola joined the esteemed class of corporations who warn their consumers that their products may be hazardous with a new two minute advertisement entitled "Coming Together." The ad gives us the unvarnished truth: "If you eat and drink more calories than you burn off, you'll gain weight." The video also explains what happens when "a mommy and daddy love each other very much," where old doggies go when they go away for a long time, and how digging that hole to China may take longer than you think.
"There's an important conversation going on about obesity out there, and we want to be a part of the conversation," Stuart Kronauge, the general manager of sparkling beverages told the AP, presumably referring to that guy who comes up to you at parties and says, "Does anyone want a Coke?"
Mike Jacobson, the executive director for the Center for Science in the Public Interest, was less optimistic: "It looks like a page out of damage control 101. They're trying to disarm the public."
For instance, the narrator in the ad says, "all calories count, no matter where they come from, including Coca-Cola and everything else with calories." What the ad fails to mention is that liquid calories have a stronger impact on the body than solid calories because the body doesn't recognize them and reduce caloric intake later. Liquid calories are the largest source of calories in our diet.
The ad also unintentionally shows how powerful the company really is when it comes to impacting the health of the country: they make 650 different types of beverages! 180 of them are "low and no calorie choices" while the rest are presumably refreshing and delicious.
Coca-Cola's new commercial debuts during tonight's cable news broadcast, and will also run during American Idol (a show that depicts its stars drinking Coca-Cola products), airing during the portions of the show when people get up off their couches to get something to drink, say, a Coca-Cola.