It's tough out there for an independent purveyor of frozen dessert products! Just about all the prime spots belong to Mister Softee, and that company's drivers are notoriously gangsta when it comes to protecting their turf. Watch this video to see what happens when a generic ice cream truck driver tries to occupy another driver's "spot" near Columbus Circle. (Skip ahead to the 2 minute mark for the fisticuffs.)
In the video, the spectators identifies one of the trucks as a Mister Softee truck, but Jim Conway, V.P. of Mister Softee, tells us, "Neither driver or truck is affiliated with Mister Softee. Both are independent ice cream vendors." Well, whoever they are, they're taking the ice cream vendor's job just a little too seriously. [Via NYC the Blog]