This fad has been around for a while, but the Cinnamon Spoon Test is still happening out there in YouTube-land... and Brooklyn. Basically, you try to swallow a spoonful of cinnamon, preferably while one of your friends films you. You then upload it to YouTube, where there are about a million other videos like it, each ending... badly. Because no one can beat the cinnamon spoon challenge! Not even these bros—because all of the underchin facial hair in the world can't save you from the dry burn of cinnamon. And yet here we are, in 2012, with new "Cinnamon Spoon Challenge" content uploaded every day!

In today's cinnamon news, a New Haven school principal, Carmen Ana Rodriguez, is on leave after allowing kids to challenge themselves in the lunchroom. According to reports, Rodriguez witnessed a challenge going down in the lunchroom, but did nothing to stop it. The state Department of Children and Families are investigating the incident, and one doctor said that the test could be especially bad for those with acute respiratory distress.

So then... it can't be good that over in Brooklyn someone just uploaded their own cinnamon challenge video, where they give their little kids spoonfuls of the stuff, declaring, "this is our new torture for our kids when they don't behave."