Rainbow bagels have taken this city so by storm that their Williamsburg mothership had to temporarily shutter thanks to overwhelming demand. This, naturally, means these rainbow bagels are *CoOl* and not merely mysterious food-dye pumped abominations. And last night Abbi and Ilana, on the eve of Broad City's season three premiere, taught ol' fuddy duddy Stephen Colbert all about the psychedelic power of these wild carb rings:

Sadly it appears the Rainbow Bagels live more tragic lives than previously believed. Thank god for Colbert's bellybutton.