Two weekends ago we went for brunch at the Veselka outpost on First Street, Veselka Bowery, and were struck by how dead the place seemed compared to its northern sibling (seriously, it was a ghost town). Apparently we weren't the only ones concerned. As EVGrieve notes, this weekend the venerable East Village institution started offering free pedicab rides from the mothership all the way down Second Avenue to the newcomer.

Here's how Veselka describes the plan on Facebook:

Free Pedicab rides from Veselka to Veselka Bowery. If you don't want to wait for a table at the original Veselka, We will give you a free Pedicab ride to our new restaurant "Veselka Bowery" @ 9 East 1st street...... We don't want to see anyone hungry for to long ...... Come check out our new space and Enjoy your brunch !

Sounds like a fair plan on their part to us because—UGH—who wants to walk eight whole blocks for some brunch, y'know?

The pedicab rides are available from 11 a.m. to 3 p.m. on Saturday and Sunday. Good to know pedicab drivers have some work in the colder months?