2007_07_unfancy_food.jpgIn response to the annual Fancy Food Show taking place July 8-10 at the Jacob Javits Center, Marlow and Sons buyer and fromager Tom Mylan, along with artisanal cheese expert Sasha Davies, will be staging the first ever New York Unfancy Food Show, to be held at the East River Bar in south Williamsburg this Sunday afternoon from 1 to 7 PM. For a $5 suggested donation, attendees will be able to sample a score of products from mostly local producers. It should be a day of small batch, hand-made, farm-to-table, heirloom, and award winning food; all just steps away from the illustrious East River, and definitely free of the blitz that occurs when anywhere from 19,000 to 32,000 food industry folk descend on Jalepeno Popper Pavillion at the Javits Center every year for the golden-fried, cream cheese and bacon flavored kind. The smaller scale, Unfancy Food Show participants include Mateo from Jasper Hill Farm, Roger Rephol from Bronx Bee Honey (made in the South Bronx!), and Jon Orren from Wheelhouse Pickles. Representatives from Gorilla Coffee, Consider Bardwell Farm, and Taza Chocolate will also be on hand with samples of their products, and it is likely that some grass-fed beef will be grilled up by Josh and Jessica Applestone from Fleischer’s Meats. As if the mere prospect of attending the culinary underdog event of the summer season isn’t compelling enough on its own, some assorted trophies (size, shape, meaning and purpose as yet to be determined) will be given out to best-in-show participants; all purveyors currently signed on for the Unfancy Food Show seemingly qualify for the title. It is needless to say that eating local is a win-win situation, and this is a great, no nonsense opportunity to meet the people who actually produce local food. It's also taking place at a bar. Go and talk about sustainability, washed rind cheese, or just the weather. Mark your calendars now.

Unfancy Food Show
Sunday, 1-7 PM
East River Bar
97 South 6th Street
(718) 302-0511

photo: an assortment of foods featured at Sunday's show- Jasper Hill blue and goat cheese, cheese from Consider Bardwell, Taza chocolate, and Irma's Pears from Wheelhouse Pickles.