Over the weekend, Starbucks CEO Howard Schultz announced the company would hire 10,000 refugees over the next five years, following President Trump's executive order barring immigration from seven majority-Muslim countries and Syrian refugees. Naturally, some Trumpeteers have balked at Starbucks's plan, and they're calling for a boycott. Maybe this'll go better than their last Starbucks protest?
Schultz, who's has previously spoken out against Trump since the election, announced the new hiring move in a letter to employees yesterday. "I write to you today with deep concern, a heavy heart and a resolute promise," Schultz said in the letter. "We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question." He added that he and incoming CEO Kevin Johnson are "hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack, and want to use a faster, more immediate form of communication to engage with you on matters that concern us all."
To that end, Schultz has pledged over the next five years to hire 10,000 refugees to be employed in each of the 75 countries that currently have Starbucks locations. The company plans to focus initially on hiring "those individuals who have served with U.S. troops as interpreters and support personnel"; Schultz also pledged support for the Deferred Action for Childhood Arrivals, and told employees insured under the Affordable Care Act they'd be eligible for the company's health benefits immediately.
All this is very thoughtful, of course, but some folks don't see it that way, and today #BoycottStarbucks was trending on Twitter. Apparently, some snowflakes are really upset they aren't getting Starbucks barista jobs:
New name for next drink.
You can market as bottomless, free refills drink. Always more Tears to go around.
— External Support (@atlaswon) January 30, 2017
— Dave Blount (@Moonbattery1) January 30, 2017
— Hutch (@LawlessPirate) January 30, 2017
— Deplorable Vet 🇺🇸 (@KGBVeteran) January 30, 2017
While President Trump is working to get Americans jobs, Starbucks CEO wants to hire 10,000 refugees.
What about us?#BoycottStarbucks
— Scott Presler VA (@ScottPresler) January 30, 2017
I think Starbucks will be just fine.