Neither rain nor wind will keep New Yorkers from the chance for free food it seems! Steak 'N Shake opened in Midtown at 10 a.m. today and many, many people showed up to try and get that free year of burgers the beloved Midwestern chain promised to the first 150 people to arrive. The first people on line (who heard about the deal from Gothamist!) got to the Ed Sullivan theater at 4:30 p.m. yesterday! Roger Ebert would approve.

Not everyone got on the line yesterday afternoon though. Others in the front of the line tell us they arrived anytime from 10 p.m. last night to 4 a.m. this morning (wet way to start your day!). Meanwhile, since the doors opened and the ribbon was cut, she tells us the place has been "a madhouse" with early morning burgers flying left and right. Stay tuned for more on the opening—and food porn...delicious, delicious food porn.

(On scene reporting by Nell Casey.)