Creators of spectacularly bizarre television and a very offbeat film Tim Heidecker and Eric Wareheim are surprisingly adept at advertising. They partnered with Zach Galifianakis for their now-classic Absolut vodka spot and more recently with Jeff Goldblum for a very sexy GE lightbulb endorsement. Now they've turned their Cino-honed shilling skills to teenage freezer staple Totino's Pizza Rolls.

Of all the collabs, this one seems the most fitting for the duo, as the people who appreciate their content are also, probably, the same kind of people who eat Totino's pizza rolls (stoned people). This video has everything: the pair's signature mouths-as-eyes gag, intentionally choppily editing and special effects, and an unhinged hero named Totino's The Pizza Boy. And who can resist some punk bass?

This zaniness isn't new for Totino's, who run arguably one of the least horrible brand Twitter accounts, full of such musings as:

Anyway, it's a sweet video—and effective too. Can we come over your Mom's after work? She's always stocked up on Totino's.

[h/t AV Club]