Clearly the allure of 50 cent pastrami sandwiches you could feed a family of four with and 40 cents for some incredible matzoh ball soup is powerful, as
The event was also a tribute to Lebewohl (the Second Avenue Deli is run by his family), who was robbed and murdered in 1996 outside an East Village bank. In spite of the East Village's sketchy reputation during much of the deli's existence, a manager said Lebewohl "always felt this neighborhood was a good girl with a bad reputation." Well, only because of shopowners and residents who try to persevere and make the neighborhood a better place, like Lebewohl. A Ukrainian Weekly article gives a nice overview of Lebewohl's life.
