Will Cheetos dethrone Doritos as Frito-Lay's most marketable and gimmicky snack? Well, the three nights of the Cheetos pop-up restaurant sold out six hours after it was announced earlier this month, so anything's possible. I'm pulling for you, Funyuns.
All 300 seats of The Spotted Cheetah restaurant have been snapped up and, according to the Wall Street Journal, there are over 1,000 people on the waiting list. A marketing rep for Cheetos called the response "a surprise to us in a big way."
Those who did make the cut will be treated to a menu of Cheetos Meatballs, Flamin' Hot and White Cheddar Mac n; Cheetos, Cheetos Grilled Cheese and Tomato Soup, and even Cheetos Sweetos Crusted Cheesecake created by chef Anne Burrell. The chef called designing the menu a "fine line to walk" between highbrow and lowbrow.
You've got no shot at getting a seat at the restaurant at this point, but Cheetos has released a digital cookbook of the dishes being offered if the thought of missing out on Spicy Cheetos Nachos is too much to bear.