Becky's Bites, the new East Village cafe devoted to all things cream cheese, debuts this Friday on East 7th Street. Proprietor Becky Rosenthal wants to "reclaim cream cheese as a New York staple food item" alongside things like pizza, hot dogs and, yes, bagels, which she'll be using as a canvas upon which to spread her cream cheese creations.

For the average individual, the most approachable application will be a bagel ($.95) and a schmear ($1.25 for 2 ounces), which come in plain, loaded lox, funfetti birthday cake and "bacon, egg and 'cream' cheese" flavors.

From there, it's more dessert-like applications, including the "bites"—balls of cream cheese rolled in chocolate—that Rosenthal created when she was running a catering company, along with tarts and mini cream cheese-filled cookie 'wiches. "Childhood Throwbacks" include bowls of vanilla funfetti dip with Teddy Graham cookies ('memba Dunkaroos?), S'mores and Chill with graham crackers with a toasted marshmallow and chocolate chip dip, and Salty Side, salted caramel dip with pretzel crisps.

"Basically what we're doing is reinventing the use and perception of cream cheese in showing how it can be fun and exciting in new and inventive ways," Rosenthal told Gothamist in June. "We like to describe it akin to an ice cream or frozen yogurt shop, except we're using cream cheese as our palate."

122 East 7th Street;

Becky's Bites Menu by Nell Casey on Scribd