Victory! After subjecting American consumers—famous for their sensitive hearing—to the annoying crinkling of their 100% compostable Sun Chips bags, the Frito-Lay company has decided to discontinue the bags and go back to their non-recyclable, landfill-clogging packaging. Never doubt that a small group of dedicated people with a Facebook page can change the world—take a bow "Sorry But I Can’t Hear You Over This SunChips Bag!" Maybe now you can do something about those awful wind farm eyesores!
Sure, it would be nice if we could reduce our impact on the ecosystem by consuming products that don't further turn our planet into a putrescent, overflowing landfill. But at what cost?! These bags were too loud, said whiny people with the guts to make a stand with videos like this, starring a vexed Sun Chips consumer who you definitely won't want to punch in his smug pampered face:
SunChips sales have declined more than 11% since the biodgredable bags debuted. "Clearly, we'd received consumer feedback that it was noisy," a Frito-Lay spokeswoman tells USA Today. "We recognized from the beginning that the bag felt, looked and sounded different." And yet they put it on the market anyway. As JoAnn Hines, a packaging consultant who refers to herself as the Packaging Diva, says, "The problem is that bags like this come out without researching all the consequences." Discontinuing the bags is a start, but after subjecting consumers to over a year of harmful noise pollution, doesn't Frito-Lay owe us all an apology? In fact, now that we think about it, our tinnitus started right around the time we bought our first biodegradable Sun Chips bag! Class action, anyone?
But seriously America: you're an old broken down piece of meat and you deserve to die alone.