Starbucks Wants Customers to Please Come Again

Starting today and running through Labor Day, Starbucks will be helping customers succumbing to afternoon drowsiness with a special discount. After 2 p.m., anyone who produces a receipt from a previous Starbucks purchase that morning can buy any iced grande beverage for $2. (Drinks like their grande iced latte typically costs about $4.) The new discount is part of an aggressive attempt by the faltering coffee giant – which is closing hundreds of locations and recently posted a loss for the first time – to retain customers. But a commenter on Starbucks Gossip seems to reflect a growing consensus: “I don't know, this just all seems a little desperate to me.”