Ahh the first day of autumn, when the cool, crisp scent of pumpkin spiced everything fills our nostrils. It's undoubtably the favorite season for Starbucks CEOs, who've made a bundle hawking syrupy PSLs for over a decade, selling hundreds of millions of lattes in the process. But the pumpkin boom can't last forever and today, Starbucks is launching their first new autumn-themed latte in four years—and they have a New York City icon to thank.
Meet the Toasted Graham Latte, created by Starbucks beverage research and development manager Yoke Wong. "I thought about the back-to-school season and looked at the latest food and beverage trends," she explains in the beverage's press release. "What I found to be quite popular in the U.S. is the taste of cereal milk, the delicious leftovers in your breakfast bowl." Wong "soaked graham crackers in milk" to experiment with the flavor, an odd choice considering graham crackers...are not cereal.
As usual, brands come around to trends years after they've been tested and proved in supposedly hip markets. The concept of cereal milk has been a thing in New York City for quite some time, having been popularized by Christina Tosi and the Momofuku Milk Bar. In fact, her version is even trademarked!
Looks like it's time to declare the cereal trend officially dead.