Starting October 22, select Smorgasburg vendors will be setting up shop for month-long pop-ups in the Bowery store under the Smorgasburg at Whole Foods Market Bowery moniker. First up will be the Mexican sandwich mavens from Cemita's, but others like Milk Truck Grilled Cheese (November 26-December 23), and Mighty Quinn's (January 2-February 2) are already booked to follow.
And the love between Whole Foods and the Flea doesn't stop there! Early next year the grocery store and Smorgasburg will get even tighter with a Smorgasburg-branded "Snack Bar" in the store. That bar is expected to offer everything from growlers from Grady's Cold Brew to doughnuts from Dough to bagels from Mile End. But until then, you've got Cemita's to look forward to. Grub Street has their initial menu—which is pretty much an expanded version of the menu on hand at the Cemita's stand.