Congratulations Herald Square, you're now the proud parent of a bouncing baby Shake Shack, the city's newest. The burger chain opened their 14th NYC location at Broadway and West 36th Street as of 11 a.m. this morning, about two blocks from the city's first Chick-fil-A. We like your moves, Shake Shack.
A new Shack is always heralded with a brand new set of concretes, and this time we're getting the Empire State (chocolate custard, peanut butter sauce, banana, chocolate truffle cookie dough and sugar cone cookie), the Give My Regards… (vanilla custard, salted caramel sauce, Mast Brothers Shake Shack dark chocolate chunks, malt and chocolate toffee) and the Hit Parade (vanilla custard, strawberry purée, Milk & Cookies Bakery cream cheese pound cake, marshmallow sauce and crunchy rainbow sprinkles). Five percent of Hit Parade sales will be donated to Unlocking Futures, which helps mentor today's youth.
Also arriving at this Shack, the chain's brand new bacon cheeseburger, which will be at all locations (excluding JFK and sporting arenas) on June 3rd.