About three years ago, the Brooklyn Navy Yard announced that Russ & Daughters—the 105-year-old Jewish "appetizing store" mecca—would become the anchor tenant in the refurbished Building 77, which would be transformed into part-public food hall and part-manufacturing hub for local NYC businesses. Now, that transformation is complete: the new Russ & Daughters location officially opened inside the Navy Yard this week with all the lox and rugelach treats you'd expect.

Technically speaking, the fourth generation family-owned business has had an ongoing soft opening for over a month at the new location at 141 Flushing Avenue, but Monday marked the official opening day. "Over the past two years we have designed and built out a 18,000 square foot base of operations, which includes our bakery, nationwide shipping facility, kitchens, a beautiful appetizing store, and (future) private events space," the company said in a release about the new space.

As Grub Street writes, the extra room was one of the biggest selling points for Niki Russ Federman and her cousin Joshua Russ Tupper, who have run the business since 2010. Over the last five years, Russ & Daughters has evolved its business strategy from being primarily a retailer to also being a maker—bringing "most of the cooking and baking, apart from the fish-smoking, in-house"—in order to maintain quality control. People who visit the new location can stop next to the glassed-in bakery next door and "watch the bagels dance around in their boiling vats."

So they now have a lot of space—18,000-square-feet—for everything including "baking and cooking and cold storage and mail-order fulfillment and the managing offices." The business is expanding in other ways, though the owners are careful about moving too quickly:

The real growth of the business, though, lies in shipping out those chilled cartons of food. In the past five years, the business has roughly tripled in size, from about 20 employees to 130. By 2024, the plan, according to Tupper and Federman, is to quintuple from its current size, at a level that is sustainable by the fifth generation of Russes. Most of that growth will be in e-commerce.

Which brings a third challenge, and it’s the one the Russes talk about a lot, which is keeping that growth entirely under tight, tight control. When you make more of everything, it gets tempting to take shortcuts. Bagels come out faster and sweeter if you sugar up the dough to soften it, but then they get swollen and more bready and less bagel-like. “If you take money from investors, or franchise operators, you have to go stand on the sidelines. But we have a certain obligation to three generations of the family,” Federman explains. Tupper jumps in: “You lose something immediate: look, feel, haimishness.” Federman: “You’re scaling up recipes, maybe cutting the cost of ingredients.” Tupper: “Inevitably, as you grow — and you see it with all these companies that grow, although I don’t want to name names — the quality diminishes, because it’s not four places where one person can run around and ask, Is it happening like this?”

One downside for the new location: it's a 20 minute walk from any subway stop (though there are buses from the nearest subway stops). You can learn more about Building 77, a former World War II-era warehouse, and the renovations of the Navy Yard here. (Other food and beverage purveyors inside include Transmitter Brewing, The Food Sermon and We Rub You.) This will mark the fourth Russ & Daughters outpost in the city, including: the main location at 179 E. Houston Street where it has existed since the early 20th century; the Lower East Side cafe around the corner, and the Upper East Side outpost at the Jewish Museum.

Russ & Daughters at Brooklyn Navy Yard // Building 77, 141 Flushing Ave Suite 102, Brooklyn, NY 11205