The Upper West Side has Zabar's and now the Upper East Side will have Russ & Daughters. The New York Times is reporting that the downtown institution has plans to open up a satellite cafe inside the Jewish Museum on 5th Avenue at 92nd Street. "We realized that it’s the perfect new home," explained fourth-generation owner Niki Russ Federman. "We're both important cultural institutions. We want to preserve tradition yet move ahead, so there's a synergy in our values."
The lower level cafe will feature some of the classic eats associated with the flagship, including smoked fish and their accoutrements; the cafe will also feature a retail counter. As things head uptown they're also changing a bit: the food will be kosher. Admission to the Museum will not be required to dine at the cafe, though the excellent exhibitions are worth a visit.
When the cafe opens in early 2015, this will be the second major expansion for the 100-year-old shop following their new cafe that opened earlier this year. For the Museum's part, they're looking to "make Jewish hip," according to the Museum's director.