121908bkflame.jpgWhen we announced that Burger King had entered the fragrance business with BK FLAME™ – the new men's body spray promising "the scent of seduction with the hint of flame-broiled meat" – your reactions ranged from "I prefer my men to smell like White Castle" to "I want!" But one blogger was bold enough to actually purchase the FLAME™ at Ricky's during his lunch hour and apply it directly to his bare flesh back at the office. The result was predictably revolting: "Everyone gathered around began coughing. And therein lies the horrible secret of Flame: it’s not burger-scented...Try as I might, I could not smell anything related to meat. If you want to know what a Burger King smells like when it’s burning down in a horrible grease fire, though, this is probably as close as you get to the real thing. The acrid, eye-watering scent will not attract anything to you. Even my dog would start choking if it licked this off my wrist...If this is what The King smells like then I don’t want him anywhere near me."