If you love Shake Shack and "craaazy" snow day activities, here's a good one. The second ever meeting of the Polar Brrrger Club will take place at 1:30 p.m. today at the Madison Square Park Shake Shack. From the press release: "All fun-loving burger fanatics are encouraged to dress up in their best Hawaiian shirts and sunglasses and brave the snow to join together to eat a delicious burger." The first Polar Brrrger Club meeting convened at the flagship Shake Shack during the February 26th snow storm; it's the brainchild of Burger Conquest founder Rev Ciancio, who says:
The lines at the Shake Shack are always ridiculously long but when the weather gets worse, the lines get shorter. I’m from Detroit and was raised in the snow so for me, a blizzard is the best time to get one of those delectable Danny Meyer fresh made burgers from Pat LaFrieda beef! I can’t think of a better way to warm up then with a hot juicy hamburger!
Of course, you could enjoy Shake Shack's burgers from within the warm confines of the Upper West Side or Times Square locations, but where's the comradery in that? Look for The Rev standing just in front of the Shake Shack in a white camouflaged sun visor and sun glasses.