If you truly love chocolate, it's not enough to shave bon bons over your Count Chocula or use Nutella as toothpaste: one may only achieve the apogee of cocoalightenment if the majority of your skin is cloaked in the stuff. Billed as the "world's largest event dedicated to chocolate," the 14th annual Chocolate Show New York kicked off last night with a Broadway-themed fashion show that allowed chefs and designers step into each other's shoes and dress models in chocolate. As the crowd waited for the show to begin, the emcee asked the married duo who founded the event, Sylvie Douce and François Jeantet, what their favorite type of chocolate was. For Jeantet, it was "dark, of course." But for Douce? "My husband." Beat. Emcee: "Well, I won't prod any further there!"

The real show kicks off today through Sunday, as an obscene amount of chocolatiers, pastry chefs, and out-in-out chocolate fiends will be participating in cooking demos, book signings, and good old fashioned tasting. $30 gets you 9 hours of running around a giant room full of chocolate, and the model's dresses will also be on display. For a full list of events, check out the Chocolate Show's website.