Is it lunchtime yet? Because we'd like to go to there: the third location of the popular gourmet Meatball Shop, which descended in the West Village last week. Dinner service began last Monday, and today they open for lunch, serving the same menu as their Williamsburg and Lower East Side locations. But there are a couple of new things about this third Ball you should know.

This location, which is slightly bigger than the others (50 seats to the original's 39), features a small bar in the front serving beer and wine, and communal dining in the back. New to this location is a special kids menu served weekdays from 3-5 p.m., and "value-friendly to-go family packs" for families of 2 to 6 people. These include a choice of meatball, sauce and one side for each person, and cost $10 a head. The dining area also skews kid-friendly, with customers encouraged to draw whatever they want on The Meatball Shop menus.

64 Greenwich Avenue // (212) 982-7815 // Sunday - Wednesday 12pm - 2am; Thursday - Saturday 12pm - 4am)