In honor of National Hot Dog Day (and in honor of gimmicky publicity stunts), the midtown east ice cream parlor Serendipity III introduced a fancy new menu item today: the "Haute Dog." These are the same people who brought us the $25,000 sundae and the budget-priced $1,000 sundae, resulting in a hilarious Stephen Colbert segment, during which he ordered the sundae and wondered, "If I gave you another thousand dollars, could I make someone poor watch me eat it?"

According to the press release, "Every year Americans consume on average 60 hot dogs a year. Hot dogs have become synonymous with summertime fun and Serendipity plans to dish a designer version of this iconic American food." Ain't that America: Fueled by tubes of lips and assholes. But as Serendipity's owner puts it, here "the 'haute dog' is total glamour." And it now holds the record for the most expensive hot dog in the world.

This version is 12 inches long and pure beef. It's grilled in white truffle oil, placed in a salted pretzel bread bun toasted with white truffle butter, topped with medallions of duck foie gras with black truffles with side condiments of black truffle Dijon mustard, caramelized Vidalia onions and heirloom tomato Ketchup. All that can be yours for just $69, but you have to place your order 24 hours in advance to allow time for the "special ingredients" to be flown in fresh. Since we're talking about hot dogs here, we're not going to bother asking about those "special ingredients."