Nanny Bloomberg's Department of Health is letting itself go this term! Just three years ago they were terrifying New Yorkers with soda that turned into human fat in the air and now they are resorting to fat chicks on scooters and expanding hamburger line graphs. Even compared the department's recent "casual smoking will KILL you" campaign this one seems lackluster. Still, they got us to talk about them?
In the latest set of English and Spanish print ads from the Department [PDF], the city reminds New Yorkers that over the years "portions have grown" and "so has obesity, which can lead to many health problems." To illustrate the point they show black and white photos of overweight people (including a man with an amputated leg) and color photos of small, medium and large fast food items (labeled as "then to now").
And the city isn't exactly making its stats up. "A beverage at a fast food chain has increased fourfold since 1955," the DOH says in its release announcing the ads, "from 7 ounces to 32 ounces. During the same time, french fry portions have more than doubled, from 2.4 ounces to 5.4 ounces. As a result, recent studies show that one-third of New Yorkers eating at chain restaurants consume more than 1,000 calories at lunchtime alone." For the record? Most people need to eat about 2,000 calories per day and kids need even less.
To help anyone looking to lose the weight, the city also has a bunch of informational packets available on the DOH website here. All well and good, but really, at this point we expected
better grosser from the DOH.