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Green M&Ms have held this mythic place in many people's candy-eating consciences, whether due to fables, Van Halen's concert riders or advertising. And now green M&M's will be associated with a very real place in New York - Central Park.

Tomorrow, M&M's World Store in Times Square will start selling a special new color, Central Park Green, and a portion of the proceeds will benefit the Central Park Conservancy. These M&M's have a mottled green appearance to evoke leaves.

The M&M's World Store has a big M&M's Ms. Liberty display - plus Ms. Liberty dispensers for sale. The store's 2006 opening attracted a many people looking for jobs. And in 2005, the M&M's balloon in the Macy's Thanksgiving Day Parade hit a street lamp, which hit two sisters, who were okay and even requested that the balloon be there the following year (it was).