To kick off National Peanut Month in March, the Greenwich Village sandwich shop and peanut butter purveyor Peanut Butter & Co. is opening what's purported to be "the world's first PB&J art exhibit." The three day "Nutropolitan Museum of Art" at the Openhouse Gallery on Mulberry Street will feature the work of photographer Theresa Raffetto and noted food stylist Patty White, who have taken 365 different peanut butter-related photos. If you're into peanut butter porn, you'll love this. And if you don't think PBP's your bag, take a look at these yummy photos.
We're told each "family" that attends the exhibit will walk away with a free jar of Peanut Butter & Co. peanut butter, and a second jar will be donated to the Food Bank For New York City in their honor. (We're assuming this means that even if you visit alone, you'll get the peanut butter, but groups have to share.) Outside the pop-up gallery, which opens Friday, March 4th, you'll also find the Van Leeuwen Ice Cream truck (on Saturday) and the Treats Truck (on Sunday) selling peanut-butter themed treats.
The show is being presented in partnership with the National Peanut Board (NPB), which is kicking off a new pro-peanut ad campaign in the subways next month. In a statement, the NPB promised that the ads would raise awareness about peanuts, which they say "have more energy-boosting protein than any other nut, more antioxidants than broccoli carrots or green tea, and are a nutrient-rich Superfood, with 30 vitamins and nutrients." Asked about the age-old nut or legume controversy, a Peanut Butter & Co. spokesman told us, "Peanuts are technically a legume. But practically they’re lumped in with tree nuts (almonds, walnuts, etc.), so we don’t spend time correcting people when they pick one or the other."