After lawyers successfully prosecuted Big Tobacco, it was about time they teamed up on another major industry in America, no? So why not Big Food. That is the gist of an interesting piece in the Times that walks through a number of lawsuits starting to work their way through the courts. Because really, pretending sugar is "evaporated cane juice" is definitely shady. And it is in the labeling where the lawyers are going to get 'em.

Apparently a number of lawyers who previously fought, and made millions from, tobacco companies a decade ago are now moving on to companies "like ConAgra Foods, PepsiCo, Heinz, General Mills and Chobani." And while some of the cases going are a bit silly (Cap'n Crunch's Crunch Berries does not contain real "crunch berries", obvs) some of them seem to have merit. Like the suit against Greek yogurt king Chobani for listing "evaporated cane juice" instead of sugar on its yogurt ("The Food and Drug Administration has repeatedly warned companies not to use the term because it is “false and misleading,” according to the suit.").

Most of the suits coming down the pipeline take similar issues with how company's list ingredients on their products. For example? One against Pam cooking spray points out that its label lists the word "propellant" without mentioning that as far as the spray is concerned, that includes: "petroleum gas, propane and butane."

The way that lawyers really hope to make their billable hours, however, is by arguing that mislabeling hurts stats and the federal government: "Food companies will argue that these are harmless crimes — the tobacco companies said the same thing," lawyer Don Barrett argues. "But to diabetics and some other people, sugar is just as deadly as poison." And eventually, the government has to spend millions on medical bills for those misled by labels.